Privacy policy

AMPD Lifestyle Ltd – Privacy Policy

Last updated: 18 September 2025

AMPD Lifestyle Ltd (“AMPD Lifestyle”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our website, make a purchase, or otherwise interact with us.

By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our services.

1. Contact Information

AMPD Lifestyle Ltd
Longfrey Cottage, Dorking Road, Chilworth, Guildford, England, GU4 8RH
Company number: 16167674
Email: support@ampdlifestyle.com

For the purposes of applicable data protection laws, AMPD Lifestyle Ltd is the data controller of your personal data, unless otherwise stated (for example, where Shopify acts as a separate controller).

2. What Personal Data We Collect

We collect personal data that identifies you or can reasonably be linked to you. This may include:

  • Orders: name, billing/shipping address, email, phone, payment details (via secure providers), order details.

  • Accounts: name, email, login details, saved addresses, order history, preferences.

  • Browsing & usage: device type, IP address, browser details, location, pages visited, cookies, interaction with our website, items viewed or added to basket.

  • Communications: correspondence with us, customer support requests, reviews, survey responses.

  • Newsletters & marketing: email address, marketing preferences, engagement with campaigns.

  • Inferences: insights we may derive from your shopping behaviour to personalise services.

We do not collect special category data (such as health information) unless you provide it voluntarily.

3. Sources of Personal Data

We collect data:

  • Directly from you – when you place an order, create an account, sign up for marketing, or contact us.

  • Automatically – through cookies, analytics, and tracking technologies when you browse our site.

  • From service providers – e.g. Shopify, couriers, payment processors.

  • From partners/third parties – e.g. advertising or analytics providers, if permitted by law.

4. How We Use Your Personal Data

We use your personal data for the following purposes and on these lawful bases:

  • To process and deliver your orders (contract).

  • To manage your account and provide customer service (contract, legitimate interest).

  • To improve and personalise our services (legitimate interest).

  • To send newsletters and marketing communications (consent or legitimate interest, with opt-out).

  • To provide targeted advertising on our site and third-party sites, including personalised recommendations (consent or legitimate interest, subject to your opt-out rights).

  • To detect and prevent fraud and ensure security (legitimate interest, legal obligation).

  • To comply with legal obligations (legal obligation).

5. Sharing Your Personal Data

We do not sell your data. We may share it with:

  • Service providers (Shopify, couriers, IT providers, analytics, payment processors, marketing tools).

  • Business and marketing partners for advertising and promotions, subject to your rights to opt out of targeted advertising.

  • Regulators, authorities, or law enforcement where legally required.

  • Affiliates or during business transfers (e.g. merger, acquisition).

  • At your direction or with your consent (e.g. using a social media login).

6. Relationship with Shopify

Our store and website are hosted by Shopify, which processes personal data to provide and improve the platform. Shopify may also use aggregated data from across merchants (including us) to provide enhanced services, advertising, and analytics.

In these cases, Shopify may act as a separate controller of your personal data. To learn more about how Shopify handles your data and your rights, please visit:

7. Cookies and Tracking

We use cookies and similar technologies for functionality, analytics, and advertising. See our Cookies Policy for full details, including how to manage your cookie preferences.

8. Data Retention

We retain data only as long as needed for the purposes described above, including legal, regulatory, tax, and accounting requirements:

  • Orders: 7 years (for tax/legal purposes)

  • Accounts: while active or until deleted

  • Analytics: up to 26 months

  • Marketing: until you unsubscribe

  • Customer support: up to 2 years

9. Security

We use technical and organisational measures to protect your personal data. However, no system is 100% secure, and we cannot guarantee absolute security. Please avoid sending sensitive information through unsecure channels (such as email).

10. Your Rights (UK & EU)

Depending on where you live, you may have the following rights:

  • Access / Know – request a copy of your personal data.

  • Correct – update inaccurate or incomplete data.

  • Delete – request deletion of your data.

  • Portability – request transfer of your data to another provider.

  • Restrict processing – ask us to limit use of your data.

  • Object – object to certain processing, including marketing.

  • Withdraw consent – where consent was given (e.g. for marketing).

We will not discriminate against you for exercising these rights.
We may verify your identity before responding. You may also authorise an agent to act on your behalf, provided proof of authority is given.

To exercise your rights, contact us at support@ampdlifestyle.com. For data processed by Shopify, please use their Privacy Portal.

11. Children

Our services are not directed at children. We do not knowingly collect data from anyone under 18.
We do not “sell” or “share” data of individuals under 16, as defined under applicable law.
If you are a parent or guardian and believe your child has provided us with data, please contact us.

12. Third-Party Websites and Links

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review their policies before providing personal data.

13. International Transfers

Some of our providers (including Shopify) may process data outside the UK/EEA.
When this happens, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses (SCCs) or UK equivalents, unless transfers are to countries with an adequacy decision.

14. Complaints

If you have concerns, please contact us at support@ampdlifestyle.com.

You may also complain to your local data protection authority:

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. Updates will be posted here with a new “Last updated” date.

 

AMPD Lifestyle Ltd – Cookies Policy

Last updated: 18 September 2025

AMPD Lifestyle Ltd uses cookies and similar technologies on our website to improve your experience, analyse site performance, and provide personalised advertising. This policy explains how and why we use cookies, and your rights under UK and EU law.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They may be:

  • Session cookies (temporary, deleted when you close your browser)

  • Persistent cookies (remain on your device until deleted or expire)

    We also use pixels, tags, and local storage for similar purposes.

2. Types of Cookies We Use

  • Strictly Necessary Cookies – essential for checkout, basket, and login. (These do not require consent.)

  • Performance Cookies – track visits, test features, and measure traffic.

  • Functional Cookies – remember preferences and login details.

  • Advertising Cookies – deliver personalised ads and enable remarketing.

3. Third-Party Cookies

We work with trusted partners who may place cookies on your device, including but not limited to:

  • Shopify – store functionality and checkout

  • Google Analytics – usage tracking and performance

  • Meta Ads – targeted advertising and remarketing

These third parties may process data outside the UK/EU. Where this occurs, we take steps to ensure adequate safeguards are in place.

4. Legal Basis & Consent

  • Under UK GDPR, EU GDPR, and PECR, non-essential cookies (Performance, Functional, Advertising) require your consent.

  • We ask for this via our cookie banner when you first visit our site.

  • You can manage or withdraw your consent at any time via the banner or your browser settings.

5. Managing Cookies

  • You can disable cookies in your browser or through our on-site cookie preferences.

  • Disabling some cookies may affect website functionality (e.g., checkout).

6. Updates

We may update this policy to reflect changes in law, technology, or our practices. Updates will be posted here with a new “last updated” date.

7. Contact

If you have any questions about this policy or how we use cookies, please contact us at:
support@ampdlifestyle.com

Last updated: 18 September 2025